TikTok has been officially named Tomorrowland’s content partner, signaling an exciting collaboration between the two renowned platforms. As part of this partnership, TikTok will showcase exclusive behind-the-scenes footage from artists and host live broadcasts of headlining performances on Tomorrowland’s iconic Mainstage. Among the artists whose sets will be featured are Steve Aoki, Timmy Trumpet, Afrojack, and Armin van Buuren, to name just a few.
This year’s festival boasts an impressive lineup of over 750 artists, who will grace the stage across an astounding 16 different venues.
Dimitri Vegas & Like Mike, longtime favorites of Tomorrowland, expressed their enthusiasm for the collaboration, stating, “TikTok has opened up a whole new world with an insatiable appetite for content consumption, reminiscent of the early days when our Tomorrowland aftermovies would travel to the far corners of the globe. It was a time before traditional social media platforms restricted the reach of creators. We are thrilled to introduce a whole new generation to the magic of Tomorrowland.”
In addition to a dedicated Tomorrowland hub on TikTok, the partnership will feature in-app playlists and tailored activations designed to engage the festival’s global community even more deeply. Michael Kümmerle, Business Development Lead for Global Music Content & Partnerships at TikTok, emphasized the significance of the collaboration, saying, “With its legendary lineup and truly global audience, Tomorrowland is the perfect festival partner for our thriving community of electronic music lovers who converge on TikTok. As our relationship with this genre grows stronger, we are incredibly excited to further elevate the festival by providing our community with 24 livestreams and a truly immersive 360-degree Tomorrowland experience on TikTok