Editorials

Electronic Music Takes Center Stage in Global Festival Culture

Electronic music isn’t just rising—it’s redefining the global festival landscape. According to the newly released 2025 IMS Business Report by MIDiA Research, electronic artists now make up 18% of the lineups at the world’s top 100 festivals. That’s a steady climb, up two percentage points from 2023 and five points since 2021.

Nearly 10% of those festivals are now fully dedicated to electronic music, a clear sign of the genre’s surging popularity and dedicated global fanbase.

Coachella 2025 offers one of the clearest snapshots of this cultural shift: EDM and dance artists accounted for a massive 39% of this year’s lineup—nearly double the representation of indie, rock, and alternative acts, which together held 21%.

But the momentum isn’t limited to festival stages. On TikTok alone, videos tagged with #ElectronicMusic pulled in over 13 billion views in 2024—a 45% jump year-over-year, and far more than tags related to indie or alternative genres.

The business behind the beats is booming too. The electronic music industry grew 6% in 2024, reaching a global valuation of $12.9 billion. Mark Mulligan, Managing Director of MIDiA Research, attributes the growth not only to the rise of subgenres like Afro house and drum & bass, but also to major innovations in fan engagement and community-building.

“The broader music industry kept growing in 2024, though at a slower pace due to plateauing streaming revenues and a cooling post-COVID live boom,” Mulligan said. “But electronic music continues to expand both its revenue share and cultural relevance. It’s entering a bold new era of global influence.”

You can download the full 2025 IMS Business Report here.

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