Four years after “Drugs From Amsterdam” turned Mau P into one of the most recognisable new names in house music, the Dutch producer is entering a different part of the industry.

This time, he is not simply releasing another record. He is building the place where other records can live.

Mau P has officially launched Baddest Behaviour Records, a new artist-led imprint created to give producers a platform for music that has been reaching his inbox for years.

From releasing on other DJs' labels to building his own

Mau P's rise has been closely connected to artist-led labels. Since his 2022 breakthrough, his music has appeared through imprints associated with some of electronic music's most influential names, including John Summit's Experts Only, Chris Lake's Black Book and Solomun's Diynamic.

That makes the next step particularly interesting. Mau P is moving from being an artist given a platform by others to becoming someone capable of providing that platform himself.

Baddest Behaviour was already bigger than one party

The name will already be familiar to anyone following Mau P's touring career. Baddest Behaviour has evolved into his own international event concept, including a residency at Pacha Ibiza and major shows across cities such as New York, Miami and Los Angeles.

Turning that identity into a record label creates a direct connection between the music being discovered, the artists playing the events and the audience already following the brand.

And that may prove more significant than simply adding another logo to the crowded electronic music label landscape.

The label is designed to pay opportunity forward

Mau P has explained that the motivation behind the project comes from the volume of music producers have sent him over the years. Until now, hearing a strong demo did not necessarily mean he had somewhere to release it.

Baddest Behaviour Records changes that.

The idea is also closely connected to his own trajectory. Mau P has spoken about established artists who supported his music and gave him visibility at key moments in his career. With his own imprint, he can now potentially do the same for someone else.

This one's for the culture, for the scene.

Why this launch matters

Artist-owned labels are nothing new in electronic music. But the strongest ones become more than release vehicles. They develop a sound, a community and eventually an ecosystem around the artist who founded them.

Mau P already has several of those ingredients. He has the audience. He has the touring brand. He receives the demos. And Baddest Behaviour already carries an identity that audiences recognise.

The new label gives him the missing piece: a permanent outlet for music beyond his own catalogue.

From artist to curator

The real test for Baddest Behaviour Records will now be curation.

A successful artist can attract thousands of demos. A successful label needs to turn that access into a recognisable musical identity and consistently identify records and artists worth building around.

For Mau P, that transition could be the most interesting part of the entire project.

His career has already shown how quickly one record can change an artist's trajectory. Baddest Behaviour Records now gives him the opportunity to help create that moment for somebody else.