Tomorrowland is officially expanding its global footprint. For the first time in its history, the Belgian-born festival brand will stage a full-scale edition in Thailand, marking its debut in Asia. The event is scheduled for December 11–13, 2026 and will take place in Pattaya, a move that signals far more than a simple geographical extension.
After years of speculation and negotiations, the confirmation represents a decisive step in Tomorrowland’s long-term international strategy, reinforcing its ambition to evolve from a European flagship festival into a truly global cultural platform.
Why Thailand, and Why Now?
he choice of Thailand is no coincidence. Over the past decade, the country has positioned itself as a rising hub for international entertainment, tourism, and creative industries. With strong governmental support and a rapidly growing festival audience across Southeast Asia, Thailand offers the ideal conditions for a large-scale event capable of attracting both regional and international crowds.
The project was developed in close collaboration with local authorities and the national tourism board, highlighting how electronic music festivals are increasingly being used as strategic tools for cultural branding and economic growth.
The Venue and Production Scale
Tomorrowland Thailand 2026 will be hosted at Wisdom Valley, a purpose-built area spanning approximately 237 acres, with a projected capacity exceeding 50,000 attendees per day. The production will be led by Tomorrowland’s European core team, supported by local professionals to ensure the format is adapted to the Asian context while maintaining the brand’s signature standards.
Unlike the Belgian edition, the Thai event will not include a camping area. Instead, the experience will be integrated into Pattaya’s hospitality ecosystem, with curated hotel packages and local travel solutions designed specifically for the festival audience.
A Global Brand, Locally Adapted
For WEAREONE.world, the company behind Tomorrowland, the Thai edition represents a pivotal moment in the brand’s evolution. Beyond a single event, the project includes the creation of a dedicated operational team in Thailand, working in direct coordination with the headquarters in Belgium.
This approach underlines a broader industry trend: global festival brands are no longer simply exporting a format, but building semi-permanent infrastructures and local ecosystems that allow them to operate sustainably across continents.
Commercial Timeline and What’s Next
While the artistic theme and lineup remain under wraps, the first commercial milestones have already been set. Hotel packages will go on sale on February 28, followed by general ticket sales on March 7. As with previous editions, demand is expected to be high, especially given the historical significance of Tomorrowland’s first Asian chapter.
A Signal to the Global Electronic Music Industry
Tomorrowland’s arrival in Thailand sends a clear message to the electronic music industry: Asia is no longer an emerging market, but a central player in the future of large-scale electronic events. As global rankings, touring circuits, and fan bases continue to shift eastward, this move could reshape how artists, promoters, and brands approach the region over the next decade.
For Tomorrowland, Thailand is not just a new destination. It is a statement of intent.