Amsterdam Dance Event (ADE) 2024 Announces Star-Studded Lineup and Industry Leaders for Pro Conference

About Amsterdam Dance Event (ADE): The Ultimate Electronic Music Gathering

The Amsterdam Dance Event (ADE) is the world’s premier event for electronic music, bringing together industry professionals, artists, and fans from around the globe. Scheduled for October 16-20, 2024, this year’s event promises to be a monumental gathering, celebrating its 20th anniversary with an expansive program. ADE aims to foster innovation, showcase talent, and drive the future of electronic music. With a diverse lineup of speakers, workshops, and performances, ADE 2024 is set to deliver unparalleled insights and experiences.


The Amsterdam Dance Event, initiated by Buma, has evolved into the largest and most influential festival and conference for electronic music. Last year’s edition featured over 3,000 artists and 600 speakers across nearly 200 venues, attracting visitors from over 150 countries. ADE encompasses every aspect of electronic music culture, including a dedicated conference program, arts & culture events, live music, and DJ performances, all spread across Amsterdam.


The Amsterdam Dance Event Foundation, a not-for-profit organization dedicated to nurturing electronic music, its culture, and its industry worldwide, organizes the event. The foundation is devoted to stimulating development, innovation, and talent, gathering the global industry, and laying a foundation for future generations.


ADE Pro Conference: Insights and Innovation

ADE Pro, the core of the event, will run from October 16-19, offering a comprehensive conference program for music industry professionals. This four-day event covers various topics, including marketing, publishing, bookings, sustainability, social change, and mental health. ADE Pro provides a platform for networking, deal-making, and career advancement, attracting top-tier professionals from the global electronic music scene.


Headline Speakers and Key Sessions

This year’s ADE Pro will feature a stellar lineup of speakers and experts, including:

  • Tina Davis (President of EMPIRE) – Keynote Q&A on EMPIRE’s global influence and expansion into Afrobeats and Latin music.
  • Daouda Leonard (Manager of Grimes and Co-founder of CreateSafe) – Exploring the intersection of music, AI, and technology, and offering strategic insights into artist management.
  • Phiona Okumu (Spotify’s Head of Music for Sub-Saharan Africa) – Sharing expertise on elevating African artists and Spotify’s initiatives like RADAR and EQUAL.
  • Romain Vivien (Global Head of Music at Believe) and Andreea Gleeson (CEO at TuneCore) – Insider Knowledge keynote on empowering independent artists with digital solutions and distribution models.
  • SoundCloud – Presenting strategies for independent artists and lucrative opportunities through a global partnership with ADE.


Masterclasses and Artist Insights

The conference will also feature masterclasses and discussions with leading artists:

  • Miss Monique – Demonstrating her YouTube success and video-making process.
  • Chris Stussy – Sharing experiences of balancing underground and mainstream success, and supporting emerging talent.
  • Sama’ Abdulhadi – Discussing her journey in the global techno scene and her distinctive sound that has captivated major festivals worldwide.


Experience ADE Pro 2024

The ADE Pro Pass grants access to the full conference program, networking events, and the ADE Festival program. Early Bird tickets are available now, offering a chance to join this unparalleled gathering of electronic music’s top minds.


Join the Global Celebration

As ADE celebrates its 20th anniversary, it continues to drive the electronic music industry forward, fostering development, innovation, and talent. For more information about ADE and to secure your tickets, visit the official ADE website.


For more updates on the global electronic music market, visit the Climax Play news page.



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